Why coaching matters more in a crisis 

Businesses continue to grapple with their own mounting challenges, with fresh concerns about global trade and economic stability, leading to restructuring and resource constraints. 

Against this backdrop of uncertainty, high-quality coaching becomes essential. 

Maximise performance in turbulent times 

Coaching plays a pivotal role in optimising the performance of individuals and teams. Why? Because leaders can’t be everywhere at once.

In today’s dynamic work environment - where hybrid and agile working models are the norm - leaders must rely on managers and trainers to step up and drive performance. Perhaps you’re navigating budget cuts and are tasked with sustaining productivity? Effective coaching ensures teams remain focused and resilient.

Ali Barker, head of sales and marketing at OTD, explains: “When companies restructure, they’re often expected to achieve more with fewer resources, whether on a regional, national, or global scale. For that to work, the coaching provision within their business must be exceptional.”

What does effective coaching look like?

Effective coaching provides leaders with a structured approach to coaching conversations, equipping individuals and teams with the tools they need to improve performance.

It not only enables managers to enhance their skills in the short-term but also embeds long-term strategies that drive sustainable results. 

At OTD, we deliver coaching on a global scale, leveraging the expertise of over 120 handpicked business coaches worldwide. Our coaching programmes integrate specialist benchmarking software, offering participants clear insights into their progress and measurable performance improvements. 

The results speak for themselves. Our customers typically report coaching skill uplifts in excess of 30% within just six months of completing one of our coaching programmes.

Real-world impact: coaching in action

We are currently supporting several organisations undergoing significant transformation. 

One global company is navigating a large-scale restructure, while another has had to cut a substantial portion of its training budget in the past financial year. 

Despite these challenges, both companies are launching new products - with fewer internal resources than before.

“In both cases, coaching has risen rapidly up the agenda,” adds Ali. “In times of change, coaching really does become even more critical.”

As businesses face an increasingly unpredictable future, investing in high-quality coaching isn’t just beneficial, it’s essential for long-term success.

For more information, please contact us.